In June 2012, Gummybear International gained a licensing and co-branding deal with the Greek toy manufacturer Jumbo and Brazilian record label Som Livre in August that includes deals on merchandising and releases on different formats. The company is headquartered in New Jersey, United States. Merchandise includes musical and video products (CDs, DVDs, downloads and ringtones) and video games. The related products are marketed by Gummybear International, which is responsible for the creation, development, and branding of Gummibär animations, as well as musical content and production. Variants of the character's music have been released in various languages internationally. Gummibär's popularity as a phenomenon is very similar to that of fellow European music phenomenon Crazy Frog, characterized by repetition of lyrics and singing of catchy melodies. Gummibär's right iris and pupil are greater in size than the corresponding left-sided features. The bear's muzzle or, allowing for anthropomorphic, his mustache and goatee, appear to be carpet (in earlier media, seemingly sugar-frosted), and the character only has two small teeth spaced far apart on his lower jaw. Gummibär also seems to be bitten with a small portion of the upper left ear missing. The highly stylized green blue-eyed obese gelatinous bear character wears an orange Y-front briefs/ underwear and white sneakers. The name "Gummibär" is taken from a German brand of bear-shaped gum candies from Haribo introduced in 1920. The video for the song " I'm a Gummy Bear" has nearly 3 billion views on YouTube. Gummibär or Gummy Bear ( pronounced ( listen) German for "gummy bear") is a German-origin Euro-Dance multilingual character and virtual band that performs gummy bear-related songs on various albums, including I Am Your Gummy Bear (2007) and La La Love to Dance (2010).
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